VP of Product Design | Nuno's Father
AI handles the scale. It accelerates research, automates repetition, and multiplies creative output. But artificial intelligence remains exactly that—artificial. The machine processes; the strategist decides. Human judgment is irreplaceable.
I handle the strategy, the ethics, and the leadership. Understanding user anxiety, regulatory pressure, and trust dynamics is not soft—it is strategic. Empathy becomes the compass that guides every decision toward human agency and empowerment.
The synthesis of AI-amplified efficiency and human-led strategy creates sustainable competitive advantage. This balance transforms design from cost center to business driver, measured in reduced waste, accelerated maturity, and enduring trust.
"Designing for the next generation of trust."
As VP of Product Design at Uphold, I lead design teams managing multi-million dollar R&D budgets. My work sits at the intersection where AI serves as the multiplier and human empathy remains the compass. The 2026 Strategy is not about replacing human judgment—it is about amplifying it systematically.
AI handles the scale. I handle the strategy, the ethics, and the leadership. Together, we design for human agency—empowering users to make informed decisions in complex, high-stakes environments. The results speak: +41% efficiency, 29% waste reduction, and 750% research maturity growth.
Beyond the metrics and frameworks, I am Nuno's father. That role anchors every decision in long-term thinking and ethical responsibility. The trust architectures we build today define the world he inherits tomorrow.
AI serves as the efficiency multiplier—accelerating research, automating repetitive tasks, and scaling creative output. But it remains a tool, not a replacement. Human judgment guides every decision, every priority, every strategic pivot. The machine amplifies; the human directs.
A framework for materializing complex ideas while protecting human agency in high-friction environments. Empathy is not soft—it is the strategic compass that guides every interface decision. Understanding user anxiety, regulatory pressure, and trust dynamics transforms design from decoration into differentiation. We build for empowerment, always.
Leading design teams with multi-million dollar R&D budgets requires operational rigor. The 750% increase in research maturity results from systematic frameworks, structured feedback loops, and relentless iteration. Design excellence scales when leadership transforms intuition into repeatable methodology.